Email marketing is one of the most important marketing channels. It happens when you send an email to the people who have signed up to your list and have given permission for you to send them communications. It is commonly used to inform, sell and build community around your brand. The way to do it … Read more
The Dallas Fort Worth Minority Supplier Development Council (DFW MSDC) awarded Laguna Media Group the MBE Supplier of the Year at it’s annual E-Awards ceremony. This recognition is given to enterprises who provide excellent service, innovative ideas and cost-effective solutions while participating in the community in a valuable way. Bonnie Clinton, Chairwoman of the DFWMSDC … Read more
Laguna Media Group provides video and event production services, as well as web development and digital and social media strategy. Silvana Rosero, who started her career in her native Colombia, moved to the United States in 1998, and in 2003, she was asked to join the Laguna Media Group team as a producer. One year … Read more
Generar mensajes contundentes y sencillos es lo que toda marca debería hacer para cumplir con sus objetivos. El marketing de contenidos, respaldado socialmente por sus intenciones de proponer, incentivar y motivar, pretende crear contenidos con valor implícito para los usuarios que lo consuman. El marketing de contenidos es una de las técnicas más efectivas de … Read more
Generating strong and simple messages is what every brand should do to meet its objectives. Content marketing is socially supported by its intentions to propose, encourage and motivate. It aims to create content with implicit value for users who consume it. Content marketing is one of the most effective marketing techniques to attract people from … Read more
Laguna Media Group’s CEO Silvana Rosero has been recently recognized as a 2021 Top WBE CEO in WE USA Women’s Enterprise magazine. This recognition was awarded to women who build, transform and run outstanding businesses, while showcasing CEOs that are visionary and advocate for other female entrepreneurs to bring collaborative and innovative services to the … Read more
Google has just released a new AI (Artificial Intelligence) and it is coming to ensure the breaking down of language barriers in more than 75 languages. It was officially presented during this year’s Google I / O event, MUM by its acronym Multitask Unified Model or Multitask Unified Model comes to be a replacement that … Read more
Before social media even existed, people still bought and sold products the traditional way: talking to each other and getting advice to make a decision. However, with social media and businesses migrating to the digital world, everything seems easier. Customers are more connected than ever, and social media platforms have become a crucial part of … Read more
Google is visited by billions of people every day to make any possible search you could think of. From opening hours of your favorite coffee shops to tips, news and trends, Google works as the people’s preferred tool for your business to be discovered. But getting there requires some work on your end. Besides needing … Read more
Last year, almost all in-person events were cancelled worldwide. As an alternative, virtual events were extremely popular as they were the perfect opportunity to still connect with people and bring the experience to their homes. However, 2021 is looking different, and is bringing back in-person events with virtual options for attendees. Based on our experience, … Read more