Laguna Media Group’s expertise in crafting culturally appropriate messaging for the Hispanic community was leveraged by a global financial institution to consult on video content creation aimed at showcasing the benefits of choosing this large bank for Hispanic-owned businesses.
The video highlighted how the bank offers more personalized service, along with advanced and user-friendly online tools, the power of its expansive network, and access to a vast knowledge base of resources. These offerings are designed to support business clients in their growth journey, providing them with the necessary tools and guidance to succeed. Laguna Media Group ensured the messaging resonated authentically with the Hispanic community, emphasizing the bank’s commitment to empowering these businesses. The success of this project has led to an expansion of the initiative, creating additional culturally appropriate tools to support bankers in assisting their Hispanic-owned business clients. This aligns with our goal of working with clients to make a positive impact in our communities and help drive meaningful change.